On this episode of The Mike Cassidy Photography Podcast I have a conversation with Ariel Dilworth of Ariel Dilworth Co about how to keep your photography mini sessions booked-- every time. We also discussed some great smart marketing tips that every photography should be implementing.
Ariel Dilworth is a wife, mom, photographer and educator who is passionate about challenging others to live lives of purpose on purpose. She started out in 2013 as a ‘mom-with-a-camera’ and managed to turn her hobby into a six-figure business while moving to a different state and adding 3 kids to her family.
Ariel has worked with over 1,500+ clients and been featured in many publications. Through growing her own photography business, Ariel has found a passion for authentic marketing & communication. She has since created multiple online courses to help other photographers market their own businesses in a way that is effective but still true to them!
Topics Discussed In This Episode:
- What are photographers doing wrong with mini sessions?
- Simple steps to keeping mini sessions profitable.
- Be intentional about scheduling mini sessions.
- Pricing your photography mini sessions.
- Don't give away "too much" in your minis.
- You should be segmenting your email list.
- Easy ways to schedule your mini sessions.
- Smart marketing for your photography mini sessions.
- After the session, what comes next..
- Leveraging your email list.
- Think of yourself as a resource for your clients.
- Using social media the smart way
- Building your Facebook engagement.
- The smart way to use social media.
- Why you shouldn't copy your competitors.
- The truth about what is different about your business...
- What are people doing wrong with their advertising.
- Why you should be using video.
Links/Products In This Episode:
Ariel's Freebies For Photographers:
Where To Find Ariel Dilworth:
On The Web: Ariel Dilworth Co.
Instagram: Ariel Dilworth Co.
On Facebook: Ariel Dilworth Co.
On Pinterest: Ariel Dilworth Co.
On Youtube: Ariel Dilworth Co.
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