The Mike Cassidy Photography Podcast

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Allison Conelias - Lessons Learned In Starting A Boudoir Photography Business

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On this episode of The Mike Cassidy Photography Podcast I have a conversation with Allison Conelias of Allison Pamela Photography --Just two people talkin' boudoir photography. I talk with Allison about how she got started in her business, and she shares some great tips she's learned along the way, including why the client experience is so important to success. When you get two people together who really enjoy what they do you get a show like this! --Just two people talkin' about what they love doing.

Allison is a Boston based boudoir photographer. She is a wife, mother, creator, writer, and fun-loving woman, which, believe it or not, works perfectly in a setting that can make clients feel vulnerable and nervous. She places high value on the luxury experience she provides and thrives on connecting with her clients on a personal level to understand their motivation for seeking out a boudoir experience. Beginning her career as a boudoir client herself and struggling with her own body image, she understands the importance of self-love, acceptance and body appreciation.

 

Topics Discussed In This Episode:

  • Journey into boudoir from being a client first.
  • Finding your own work space.
  • The work involved in finding the right work space for you.
  • Not just a boudoir photographer...I'm also a client.
  • Remembering your first paid client.
  • Early struggles in your business.
  • Is discounting prices a good strategy to get business when starting.
  • Getting advice from boudoir peers.
  • "Non-advice" from photography "gurus."
  • Allison's client experience process.
  • Why the client relationship is so important in boudoir.
  • Why makeup artists are important to the client experience.
  • Creating a "safe space" for women to express their sexuality.
  • Instagram tips for attracting ideal clients.

 

Links/Products In This Episode:

n/a

 

Where To Find Allison Conelias:

Instagram: @apboudoir

Website: Allison Pamela Photography

 

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Website: The Mike Cassidy Photography Podcast

Instagram: @mikecassidypodcast

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Jessie Wyman - Successfully Transitioning Into Brand Photography

On this episode of The Mike Cassidy Photography Podcast I have a conversation with Jessie Wyman of Jessie Wyman Photography about her transition into the brand photography business.

In her own words...

"I'm owner of Jessie Wyman Photography and founder of The Brand Photographer Method. I have been shooting since 2011 but I have a background in urban planning and design. After going to grad school, I never went back to work full time, consulted in the field of urban planning and was able to build my photography business. But I realized that after every season of weddings and families I was exhausted, burnt out and always felt like I wasn't 'there' yet. I tried everything - families, weddings (which was my main focus) but also dogs, newborns, stock photography, IPS - you name it, I've tried it. Then I started hearing about brand photography - so I said 'sure why not!' and decided to hold a mini session event for branding photos. It was a complete financial loss - I only booked two clients, not enough to even cover the cost of the space rental - but I was in love!

Ultimately I decided that is where I wanted to go -but I was terrified to niche down. I decided to add it to my services, but no one was booking. And of course it was the end of another wedding and family season and like every season before, I was left exhausted...wanting to quit all together. But I finally made the decision - to niche down to what I really love.

So I stopped taking on more weddings and families and just transition to branding photographer. And 2 years later here I am - I can proudly say I specialize in Branding Photography!"

 

Topics Discussed In This Episode:

  • Finding your path in photography.
  • Differences preparing for branding photography vs bridal photography.
  • Finding the balance between authenticity and curated looks.
  • Finding the right way guide clients to selecting the best photos for their project.
  • Where do branding photo sessions take place?
  • Lighting for branding photography.
  • Steps for adding branding photography to your existing mix of services.
  • Using networking & referrals to build your business.
  • Overcoming "impostor" syndrome.
  • The B.R.A.N.D. Photographer Method

 

Links/Products In This Episode:

Breather.com

Homestudiolist.com

 

Where To Find Jessie Wyman:

Course Signup/Info: The Brand Photographer Method

Instagram: @jessiewymanphotos

Instagram: @thebrandphotographermethod

Website: Jessie Wyman Photography

 

Join / Subscribe / Follow The Show:

Website: The Mike Cassidy Photography Podcast

Instagram: @mikecassidypodcast

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Tanya Smith - How To Simplify And Structure Your Boudoir Studio Pricing To Increase Revenue

On this episode of The Mike Cassidy Photography Podcast I have a conversation with Tanya Smith of Tanya Smith Modern Portraits & Profitable Portraits about her path to creating a successful luxury boudoir photography business.

 

Tanya is a long time boudoir photographer with over a decade of experience making women beautiful. Through hard work and her philosophy of "stop over complicating things" Tanya grew her business and her revenue beyond her expectations.

 

In addition to running her business Tanya teaches aspiring photographers her system through her Profitable Portraits Education platform where she teaches the business of portrait photography, so photographers can finally stop working too many hours for little (or no) pay and transform their passion for photography into highly profitable, low stress careers.

 

Topics Discussed In This Episode:

  • Do people make boudoir photography too complicated?
  • At what point do you jump off and become a "pro?"
  • You can be a mediocre photographer and make lots of money...
  • Odd boudoir photography pricing schemes.
  • Should you start off your career with high prices?
  • How to introduce high end pricing.
  • How to respond to client inquiries.
  • Does geography limit your success?
  • Tips for separating yourself from local competition.
  • Understanding there will be more "no's" as a high end photographer.
  • Part time means shooting less, not charging less.
  • Not letting your on money prejudices get in your way.
  • Getting started with vouchers.
  • Getting sample photos from clients.

 

Links/Products In This Episode:

Adobe Spark

Toggl

Tanya's Simple Sales Calculator

 

Where To Find Tanya Smith:

On The Web: Tanya Smith Modern Portraits

Instagram: Tanya Smith

Website: Profitable Portraits

 

Join / Subscribe / Follow The Show:

Website: The Mike Cassidy Photography Podcast

Instagram: @mikecassidypodcast

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Henry Chen - How Chat Marketing Can Create More Leads

On this episode of The Mike Cassidy Photography Podcast I have a conversation with Henry Chen of Wedding Chat Marketing about using the new strategy of chat marketing to grow leads for your photography business.

 

Henry Chen is a full-time wedding photographer of 13+ years, having captured 450+ weddings in Southern California.

 

These days, Henry's passion is in helping wedding pros, venues, and creative entrepreneurs earn more while saving time using chat marketing. He founded Wedding Chat Marketing and through his program, Wedding Chat Academy, he provides training and coaching to others in this new marketing strategy.

 

Topics Discussed In This Episode:

  • Intro to chat marketing.
  • Chat marketing as a new avenue of communication.
  • Basics of chat marketing.
  • Why Facebook messenger.
  • Multi-channel marketing.
  • Intro to Manychat.
  • What is a chatbot?
  • Integrating Manychat with Facebook Ads.
  • weddingchatmarketing.com basics.

 

Links/Products In This Episode:

Manychat

 

 

Where To Find Henry Chen:

On The Web: Wedding Chat Marketing

Facebook: Wedding Chat Marketing

Henry's Wedding Photography Website: Aevitas Weddings

 

 

Join / Subscribe / Follow The Show:

Website: The Mike Cassidy Photography Podcast

Instagram: @mikecassidypodcast

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Support the show

Heidi Thompson - Clone Your Best Clients

On this episode of The Mike Cassidy Photography Podcast I have a conversation with Heidi Thompson of Evolve Your Wedding Business about improving your leads by learning the process of cloning your best clients-- how to take the guesswork out of your marketing and attract more clients.

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

 

Topics Discussed In This Episode:

 

  • Creating your marketing blueprint.
  • Creating a marketing plan centered around who you want to attract.
  • An ideal client does not have to limit you.
  • Start thinking of yourself as a specialist.
  • How to really identify your ideal client.
  • Cloning your ideal client.
  • Reaching out to your past clients to gather information.
  • Analyzing your customer data.
  • The laddering technique.
  • Developing your marketing plan from this data.
  • Building a marketing relationship is like dating-- they want to get to know you.
  • Marketing without a strategy is a recipe for disaster.
  • Tracking your results-- and tweak.

 

Links/Products In This Episode:

Evolve Your Wedding Business Webinar

Clone Your Best Clients - Book

 

Where To Find Heidi Thompson:

On The Web: Evolve Your Wedding Business

Instagram: Evolve Your Wedding Business

Facebook: Wedding Business Community

 

Join / Subscribe / Follow The Show:

Website: The Mike Cassidy Photography Podcast

Instagram: @mikecassidypodcast

Subscribe: - Subscribe to The Mike Cassidy Photography Podcast  

Support the show

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